Plentyoffish the most successful and you can profitable networks, having $ten million inside annual profits (Cheung ainsi que al.). Although not, apart from their premium financial abilities, its business strategy are suspicious whilst greatly relies on advertisements and you will makes it the only real source of money (Cheung et al.). Consequently, so it paper’s definitive goal would be to establish a diagnosis of the current race, assess their approach, and you may strongly recommend the most appropriate programs having update.

Character away from Race

Since it was mentioned earlier, Plentyoffish made its revenue regarding advertisers once the access to the site is actually totally no-cost (Cheung ainsi que al.). The organization was able to appeal additional businesses and you may enterprises in order to utilize this platform because the a promotion tool on account of higher passion on the site (Cheung ainsi que al.). However, it was not really the only website targeting bringing equivalent relationship features. In this case, the top produce into the usually intensifying competition is actually the newest technological creativity and you can Web 2.0 (Cheung ainsi que al.). Read more