Asia houses 172 mil Muslims, and earth’s second-premier marketplace for relationship applications. However, Indian feminine state Muzz is actually a bad meets.

• Asia comes with the earth’s 3rd-premier Muslim inhabitants, behind Muslim-majority nations Indonesia and you may Pakistan. Muzz desires to tap this market.
• Indian Muslim users on the app, even though, aren’t a bit confident Muzz ‘s the secure area it claims to getting.

Since Covid-19 lockdowns stimulated the fresh interest in relationship apps throughout the world, inside Asia, it unsealed the door for Muzz. A wedding-concentrated matchmaking app to possess Muslim childhood, Muzz keeps more 8 mil professionals from more than 190 nations. However it has struggled to reproduce their internationally success in the India, the place to find this new planet’s 3rd-biggest Muslim people.

Into the 2019 and you may 2020, Muzz spotted highest year-on-12 months growth in application down load prices when you look at the India compared to the globally abilities, based on app analytics system . Into the 2019, the Bing Gamble and you may App Store packages increased by the 139% year-on-seasons within the India, plus 2020, it flower because of the nearly 190%. Nevertheless the app’s gains seems to be reducing over the past two years. Muzz’s head product sales officer, Sim Ahmed, denied in order to discuss the latest quantity. “Muzz’s record-higher season getting increases is actually 2021, which have a moderate ,” he told Rest of Globe. Read more