Selecting a Complex Digital Solution For Your Business

Digital solutions are tools which use technology to simplify processes and create new channels of customer interaction. They can help businesses stay in the game, meet customer demands better, and drive growth. It requires careful planning to select the most appropriate digital solutions. Here’s a look at a few essential aspects to consider when choosing a digital solution for your business.

Many digital solutions are a result of innovative and scalable technology that allows them to grow and change with the business. However, this flexibility comes at the cost of. It’s not unusual for successful solutions to lead to demands for expanded services, more personalization, and greater scalability. The challenge for digital business is to embrace complexity, which adds real value, while avoiding unnecessary complexity.

Complex digital solutions can automate routine tasks, which decreases the amount of time that employees are occupied with tedious administrative tasks which allows them to concentrate on more important tasks. They can also improve the handling of data and enable better decision-making by monitoring data in real-time. These solutions can also help reduce costs and make scaling the business simpler.

The art of articulating the importance of these capabilities is a major challenge for sales professionals. They must have strategies that explain how the solutions will deliver tangible benefits to meet specific customer requirements. They also need to be able to adjust their value offering to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to plan Your Business for Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.

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