Selecting a Complex Digital Solution For Your Business

Digital solutions are tools that use technology to improve processes and provide new avenues for customer interaction. They can help businesses stay ahead of the competition, meet customer needs more effectively and accelerate growth. But choosing the right one requires careful planning. Here are some key factors you should consider when choosing a sophisticated digital business system.

A lot of digital solutions are the use of a variety of innovative and scalable technologies that allow them to expand with the business and adapt to its requirements. But this flexibility comes at costs. It’s not unusual for successful solutions to create demand for expanded services, more personalization, and greater scalability. The difficulty for digital companies is to be able to enjoy the complexity that is beneficial but avoid complexity that doesn’t.

Complex digital solutions can automate routine tasks, which decreases the amount of time that employees are occupied with tedious administrative tasks so that they can concentrate on more important tasks. They also help improve data management and permit more precise decision-making by utilizing real-time monitoring of information. In addition they can help cut costs and help in scaling the business.

Articulating the value of these abstract capabilities is a challenge for sales professionals. They must have an approach that explains how the solutions will provide tangible rewards to specific customers’ requirements. They also need to be able to adjust their value offering to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to plan Your Business for Long-Term Success (The MIT Press, 2019). Follow her on Twitter at @mit_cisr.

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